Made in Japan - Line Based Logos
Canon AE-1, Nikon FTn, Ashai Pentax ESII, Minolta XG-1, These cameras are some of the Japanese 35mm SLR cameras from the Vintage 70’s/80’s “the Made in Japan Era”, when Japan set the global standard of producing quality.
When we take a look at the vintage 35 mm cameras, we notice that, almost, all of these brands use the same style for their logos and typography (line based logos and extended-outline fonts). By the way they use bold logos on their packaging or advertising in 70’s/80’s. the Production Industry created “line based logos” for metal bodies, probably to cut down the production costs.
So we try to see the digital world in the same perspective of this vintage style.
DrNo Effects - Vintage Guitar Effect Pedals
Logo, illustrations and packaging design by Eric van den Boom
Custom Typography & Brand Identity by Commoner, Inc.
“Commoner, Inc. is a Boston based design studio specializing in brand identity, custom typography & illustration.”
Conspicuous Product Placement by Aled Lewis
Hipster Branding – Famous Logos Redesigned
by German Designer Dave Spengeler